DNW Podcast #181: Why Mike Kugler spent $500k on Vacation.Rentals

Mike Kugler’s firm VacaRent paid a record amount for a fresh TLD. Find out why.

Mike Kugler is CEO of VacaRent, a firm that just paid a record price for a domain under a fresh top level domain: $500,300 for vacation.rentals. On today’s show, Kugler gives the interesting story regarding how he negotiated for the domain and why he was willing to pay so much. There are lessons in his story for both how domains are sold to end users and the power of syndicated domain listings. Also: Emailed offers, FURY, and ICANN.

Podcast: Play in fresh window | Download (Duration: 29:34 — 23.7MB) | Embed

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