With just 22 domains registered, .Rich is the biggest bomb in fresh TLDs. Or is it?

.Rich zone file only has 22 names in it.

The prior week the .rich top level domain name quietly launched in general availability.

And I mean quietly.

.Rich registry I-Registry’s website is still promoting the January launch of the .rich sunrise. There’s no mention of registrars carrying the domain, either. I can only find a handful of registrars supporting the domain.

Oh, and it comes with a steep price tag: regarding two grand a year.

That’s not a typo. IP Mirror is offering .rich domains for $1,899 a year. 101domain.com wants $2,599.

The net result is only 22 domains have been registered to date. That’s how many are in the zone file, so it’s possible there are a few more without nameservers.

Rich people are not registering .rich domains to flaunt their wealth as I-Registry had hoped. Instead, a handful of brands that have registered their names in every extension they can have stepped up to the table.

Samsung has gone a bit further, registering the names of some of its key executives (e.g. leekunhee.rich).

I can’t envision a rich person registering one of these to show off. But maybe Paris Hilton will and they’ll go viral in Hollywood and 50 people will register them.

Maybe.

Is this the worst fresh TLD launch to date? From a size perspective it appears so. But if the sunrise price was anywhere near the general availability price, it’s possible the registry has pulled in a good $25,000. That beats a registry that sold 1,000 names at $15 a pop.

I-Registry is apparently also launching .onl on Thursday. It’s short for .online. I don’t think it will get much more revenue out of the gate than .rich.