Reglikedomain industry desk

Name was registered in 2002 — XBoxOne.com domain

Name was registered in 2002 — XBoxOne.com domain

XBoxOne.com, the matching domain for Microsoft’s fresh video game system, was originally registered more than 10 years ago.

XBox OneMicrosoft today unveiled its fresh XBox video game system called XBox One.

Microsoft does not own the domain name XBoxOne.com, which right now resolves to a GoDaddy “coming soon” page. [Update: Microsoft now owns the domain.]

The domain name was registered in 2002 by Xbox Rodents and was used for a site called XBox1. It then expired in 2011 and was registered by someone in London. XBox Rodents also owned XBox1.com and let it expire in 2011 as well.

So the big question: how notable is it that Microsoft owns the domain name?

The main web site for all generations of the XBox is XBox.com, so you could argue that XBoxOne.com isn’t that notable. On the other hand, XBoxOne.com could be use by someone for nefarious purposes or to “hijack” the sales channel.

I suspect Microsoft will own the domain name soon. I just don’t know which approach they’ll take to acquiring the domain.

Also on the wire

Other reporting from the domain desk.