Reglikedomain industry desk

Yep, it’s 21st Century Fox

Yep, it’s 21st Century Fox

As I predicted, News Corp discloses 21st Century Fox.

21st Century FoxNews Corp today disclosed that its entertainment business will be called 21st Century Fox.

Over the weekend I was willing to bet money that 21st Century Fox was in the works.

My suspicions started on April 10 when 20th Century Fox registered a number of domain names counting 22ndCenturyFox.com, 23rdCenturyFox.com, etc.

Just a defensive branding play?

Perhaps, but then over the weekend I noticed that the firm registered a sizable number of domains related to 21st Century Fox. These types of domains would not have been registered unless something was afoot.

Domain name registrations often times tip of business activity, whether it be merger talks, fresh corporate initiatives, or even winning contestants on TV shows.

20th Century Fox (or shall I say 21st) registered a lot of key domains. But it’s missing a biggie: 21stCenturyFox.com, which is registered to a South Carolina man.

Also on the wire

Other reporting from the domain desk.

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