Reglikedomain industry desk

A clever video from .Online

Video promotes .Online domains vs. longer domains in .com.

Radix has launched a marketing campaign for .Online using the slogan “Business is tough. Make your domain name easy with .ONLINE.”.

It released a video in conjunction with the campaign, and I think it’s rather clever. A woman is watching TV commercials and tries to visit the advertisers’ websites. But they have long, hyphenated .com domain names and she can’t type them in ahead of the commercials end. The final commercial is a firm using .online, and she is able to quickly type it in.

It made me chuckle, and it’s Friday, so I’m embedding it here.

Also on the wire

Other reporting from the domain desk.

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