Reglikedomain industry desk

Into Corporate Domain Management — CitizenHawk Gets

Firm expands beyond recovering typosquatted domain names.

CitizenHawk is expanding from its roots as a typosquatting domain name recovery service.

Today the firm disclosed two fresh services: corporate domain management and online brand monitoring.

The corporate domain management product puts it in competition with firms such as MarkMonitor and CSC. It includes an online domain management system, registration, and private registrations.

The online monitoring tool is unrelated to domain names. It helps firms monitor product reviews, forum comments, etc.

There’s a lot of competition in both of these areas — particularly online monitoring. Still, it makes sense for the firm to sell these products as they by now have an “in” with the right people at the firm. Also, many of the corporate domain management firms provide services similar to CitizenHawk by now.

This move also shows the reality that typosquatting recovery is a fairly modest market.

Also on the wire

Other reporting from the domain desk.