Names on ValPak coupons — Evaluating domain

The majority of advertisers in a ValPak coupon mailer include a web address on their ad.

I recently analyzed a coupon mailer I received to see if local businesses are promoting their websites in advertisements. Today I tore open a ValPak mailer to see if the results would be similar. They were, with some slight differences.

Compared to the RSVP coupons, ValPak had a bit more of the national advertisers, such as Omaha Steaks. Here’s how it broke down:

• 32 of the 41 coupons had both a domain name and phone. 100% of the domain names were .com.
• 7 only had a phone number, which was a bit more than in the RSVP mailer.
• Although most had a web address, the domain name was typically in smaller print and less noticeable than the phone number.
• Two had neither a phone nor web address: they were promotions to download an app. These two weren’t local businesses; they were savings/coupons apps targeted at the type of people who use coupons.