Domain investing for the Chinese market — Guide to
Kassey Lee provides this great overview of how to invest for the Chinese market.
I often receive the same kind of questions from readers, such as how to sell to China and where to list domains. So, I have decided to write this guide with links to specific articles covering various aspects of the China domain market.
Big picture first. China is the largest digital economy driven by 900 million savvy digital consumers. Domains are the foundation of any digital economy and a sizable digital economy offers massive growth for domains. Read “Fresh data explains the Chinese domain name market” to understand the big picture and also find out which extensions are popular in China.
Corporate China is truly different from the rest of the world. .Com used in China rivals that of the USA. In fact, .com is the first choice and some firms just own the .com without the matching .cn domain. So, if you want to sell to China, you need to look at .com domains. Read “China loves .com“.
What is the implication for domain buyout if over 60% of digital consumers in China visit a website directly? This means Chinese firms are looking for easy-to-remember domains for their websites. Read “Direct visits driving demand for domains in China (update)“.
Internet firms are the fresh leader in the business world, so by studying the top internet firms in China, you can understand what types of domains corporate China wants to buy. The article “What domains do Chinese internet firms want to buy?” lists the top 100 internet firms and their corporate domains.
How do you sell domains to China? If you have domains in the 6 figures or higher price ranges, you can just hire a China-based domain broker. Still, if you are like me, and the majority of domain investors holding domains of average quality, there is an easy way to avoid the language and payment issues: use an MLS (multiple listing service) provider. Read “How to sell domains to China“.
How do you find end users in China? Even if you don’t read Chinese, you can use the methods described in “Three steps to Chinese end user research” to find end users for your domain. You can then contact them using contact email addresses found in “7 ways to find contact email addresses for Chinese firms“.
Finally, remember that you can use Google Translate or similar translation services to help you communicate with Chinese buyers.
