Reglikedomain industry desk

.com in Super Bowl — Homes.com promotes

.com in Super Bowl — Homes.com promotes

For a short time, I thought Homes.com failed to register a key domain name.

homes.comisthebest.com screen still from Super Bowl Commercial

Me, watching the Super Bowl at a party yesterday: Hmm, Homes.com is promoting the domain ComIsTheBest.com. Surely, they thought to register that domain.

Me, checking on phone and trying to remember the domain: Really?  ComIsBest.com is available!

Me, registering domain name and pointing to servers to check traffic.

Me, two hours later, watching replay of Homes.com commercial on YouTube: Doh!

Me, checking DomainTools to see who registered ComIsTheBest.com: Ah, Homes.com was smart enough to register this domain back in November when it was working on its commercial. It forwards homes.comisthebest.com to its website but doesn’t forward comisthebest.com.

Now I’m just left with a domain name promoting .com.

Also on the wire

Other reporting from the domain desk.

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