Demand Media spinoff to be called RightSide: I was right
Rightside is right.
The prior week I wrote regarding how signs were pointing to Demand Media calling its domain name spinoff Rightside.
Today the firm formally disclosed that the name will indeed by Rightside.
Rightside Group, Ltd. will encompass Demand Media’s current domain name services (eNom, Name.com, United TLD, NameJet) as well as its sizable portfolio of domain names.
The publicly traded firm will be led by Taryn Naidu, right now Demand Media’s Executive Vice President of Domain Services. Dave Panos, who came to Demand Media when it purchased Pluck, will serve as Chairman of the Board.
Why “Rightside?” The coming expansion to the right of the dot certainly played a role. Here’s what Naidu wrote in the firm’s first blog post:
Our name – Rightside – in part reflects this exciting fresh way to navigate the web. But it also encompasses our commitment to have the technology, creativity and support in place to help guide people in the right direction as they navigate this fresh world of digital identity and online expression.
One thing Rightside does not have is the domain name Rightside.com. It will instead use the domain name Rightside.co, which is quite a statement itself. One option the firm had for a brand was Name.com, but I suspect the fact that .com would be in the firm name was a non-starter.
