.Srl domain names to be settled Wednesday — .Ping and

Two top level domain names head to the auction block on Wednesday.

Auctions to settle contention sets for the .Ping and .SRL top level domain names will take place on Wednesday.

The so-called “Auctions of Last Resort” will take place since one of the applicants didn’t want to settle the set in a private auction.

Google and mySRL GmbH will square off for .SRL. SRL is similar to Limited Liability Firm and is appended to the end of many firm names.

PING (the golf firm) and Radix will fight over .ping.

The former wants the domain as a brand. Radix views it as a generic with broad appeal. This is what Radix submitted in its application:

‘Ping’ is a word that is synonymous with quick, short instant messages, chat conversations, emails, notifications and so on. As a verb, ping means ‘to get the attention of’ or ‘to check for the presence of’ another party online. The word is easily associated with energy, pep and exclamation. Even for segments of the general population, who may not associate with the meaning, it is yet a catchy, likeable onomatopoeic word which makes it an exciting, fun, brandable and memorable TLD to have for anyone at all.

‘Ping’ being a generic word, a website on this TLD would not stand for anything as do the existing gTLDs. .com is for firms, .biz is for businesses, .org is for organizations, and ccTLDs are for specific countries. .Ping does not categorise, identify or restrict the entity’s website, nor comes with any preconception of meaning.