Renewal rates for fresh TLDs so far

Renewal rates seem to be in line with previous TLD launches.

Dot London revealed its initial renewal rates today, reporting that 75.4% of the domain names registered during sunrise, landrush and day one of general availability were renewed.

That means just shy of 29,000 of the 38,389 registrations were renewed.

Renewal rates for domain names registered during sunrise and landrush are generally higher than other registrations. The same can usually be stated for domain names registered on the first day of general availability.

The prior week Rightside revealed overall renewal rates of 67% so far across its portfolio of TLDs. It expects full year renewal rates to be between 50% and 67%.

Donuts, which offers more TLDs than any other registry by far, stopped noted renewal rates following initial numbers came in between 55% and 72%. The firm had predicted renewal rates of 80%, and it seems that actual results came in well below that.

Based on other third party calculations I’ve seen, I believe most TLDs are seeing renewal rates between 50% and 70% over time.

Fresh TLD registries will point out that first year renewal rates for .com are regarding 50%.

I suspect renewal rates range dramatically based on TLD affinity, pricing and promotional deals.