Reglikedomain industry desk

For third time in 6 years — Shoes.com sells

For third time in 6 years — Shoes.com sells

Walmart sells shoes site to private equity firm.

In image that states "shoes.com" and has pictures of loafers and atheletic shoes

The domain name Shoes.com has its fourth owner in less than six years following Wal-Mart sold the business to a private equity firm.

Brown Shoe Co. sold the business in 2014 to online shoe seller ShoeME. ShoeME closed down in early 2017. Walmart bought Shoes.com’s intellectual property, counting the valuable domain name, for $9 million that year. It made Shoes.com the flagship domain for ShoeBuy, which it bought from IAC in 2016.

Now, Walmart is selling the business to CriticalPoint Capital as it focuses on selling online through its core Walmart.com brand.

The domain name reminds me somewhat of Clothing.com, which is right now on the market, although Shoes.com is more specific and seems like a more valuable domain to me.

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