Reglikedomain industry desk

Fresh candidate for worst domain name: Sqeeqee.com

Fresh candidate for worst domain name: Sqeeqee.com

Why would you put your firm at such a marketing disadvantage?

sqeeqeeI’ve written regarding plenty of poor domain name choices, and I have a fresh candidate to throw into the mix:

Sqeeqee.com

Sqeeqee.com is some sort of social networking platform, and it proudly just launched a cloud file hosting service called SqeeBox.

How do you think you pronounce these brands?

Skee-key? Skwey-key? Squeak-Key?

It’s tough to say. On the one hand, the logo has keyholes, so I think something with “key” in it. But then their marketing information suggests the latter:

“Almost as fast as you can say “Squeaky”, you can use “Sqeeqee’s innovation social commerce platform to handle all of your social networking…”

(Update: it turns out it is supposed to be pronounced “squeaky”.

Look, I’m a big fan of using a .com domain name for your business. But if your choice is Sqeeqee.com or Squeaky.social, I’d go with the .social. (Actually, I think they’re both horrible, difficult to spell names and I’d just pick another brand name.)

Also on the wire

Other reporting from the domain desk.