Reglikedomain industry desk

Amazon.com’s Quidsi purchases Afterschool.com

A fresh Quidsi store in the works?

Amazon.com’s Quidsi, the firm behind stores with great domains such as Diapers.com, Soap.com (cleaning and personal care), YoYo.com (toy), and Wag.com (pet stuff), has purchased the domain name Afterschool.com.

The domain name was purchased from WebQuest Inc. with the help of brand protection firm Mark Monitor. The domain transferred to Mark Monitor on June 10, and the whois was updated to show Quidsi yesterday.

Quidsi’s domain purchases have previously tipped me off to fresh store openings. In January I scooped that the firm was working on a home decor site called Casa.com.

What would Afterschool.com be used for? Good question. Maybe an educational site?

What do you think?

[Note: this article has been corrected to remove the incorrect name of the seller. There are apparently two domainers that have similar firm names.]

Also on the wire

Other reporting from the domain desk.