Reglikedomain industry desk

Super Bowl ad swap was not planned (and I believe him): Blake Irving on Fox & Friends

GoDaddy’s CEO discusses this year’s Super Bowl ad controversy.

GoDaddy CEO Blake Irving was on Fox & Friends this morning talking regarding the Super Bowl ad controversy. He claims the original ad and changing it was not a publicity stunt. (See video below.)

Following watching the final commercial yesterday, I believe him when he states that nixing the first ad was not a publicity stunt. Following all, the firm ended up with a commercial that:

  • Was produced with stock video footage
  • Had voiceover from someone who had never done voiceover work ahead of
  • Didn’t include Danica Patrick, who was slated to star in her record 14th Super Bowl commercial

You can argue that the original ad was a publicity stunt in and of itself, but I think it’s safe to say the firm didn’t plan to pull it. If it had, it would have had a better plan B.

I actually like the commercial GoDaddy ran, but it’s the type of commercial that doesn’t generate much buzz.

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