Emma or MyEmma?: Identity Crisis
The firm using MyEmma.com brands as just “Emma”. That’s a mistake.
Over the holiday I was reading an article on the local newspaper’s web site when I saw an ad for an e-mail marketing service. The service was called “Emma”, and it caught my attention. I know regarding many e-mail marketing firms and hadn’t heard of this one:
Advertisement on Statesman.com
I clicked the ad and landed on the web site for Emma, which is apparently a popular service used by organizations such as Fresh York University, DHL, and Coinstar. In the upper left corner of the web page was the firm’s Emma logo, with the registered trademark symbol:
I then took a look at the inquiry form to get more information, and again the branding for the service was “Emma”:
OK, so the firm is called Emma and is branded as Emma. It has a registered trademark for Emma. And the firm’s web address is…
MyEmma.com.
Huh? Emma.com is owned by Oversee.net MicroStrategy, Inc. Emma, Inc., the e-mail marketing firm, uses MyEmma.com. MyEmma is a perfectly fine name, but the firm ought to have branded itself as MyEmma instead of Emma if it had to use the domain MyEmma.com. That’s the firm’s domain name, and the firm is harder to find with its current Emma branding.
Yes, Emma.com is a better domain than MyEmma.com. I’m sure any firm would prefer to have Emma.com. But if you don’t have it, then you shouldn’t brand your firm as just “Emma”. You ought to brand it as “MyEmma”.
