Reglikedomain industry desk

Trademark Applications for .Auto, .Tax, and .Food — Up Next

More trademarks filed for fresh top level domain names.

ICANN won’t consider top level domain-specific trademarks when fresh TLD applications are evaluated.

The U.S. Patent and Trademark office won’t even grant them.

But that’s not stopping people from paying a few hundred dollars per class to file trademark applications.

The latest three come courtesy of the same guys who filed three applications for .store earlier this month.

The applications are for .auto, .tax, and .food. [Update: they also applied for “dotLIFE”]

I have no idea if they actually plan to launch fresh TLDs, but I sent the applicants an email to see what they’re up to.

Also on the wire

Other reporting from the domain desk.

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